Collaboration is about working together

It takes many talents to produce a final product. 

I can help you with the studio and mixing, as well as connect you to other resources to help make you successful. 

Producer, Recording Engineer, Mix Engineer, Mastering Engineer.

These are all roles that need to be filled to make a recording happen. Sometimes it might be one or two people, other times it might be a team.

Studio Musicians

If you need other sounds than you or your band has, there are many superb musicians in Santa Cruz that can help on your recording.


So now you have a recording, we now have to handle distribution via CD or Streaming, copy right, royalties, publishing and so on. Sometimes the options can get confusing.

Other Important Resources


Musicscool is a real “School Of Rock”, inspired by the Jack Black movie. The founder teacher, and custodian, as well as Dean of Music, Is Dale Ockerman. Dale is self taught , a professional musician since 18, his first gig was Closing Week at tBill Graham’s Fillmore West, SF, playing keyboards ( after Nicky Hopkins went back to the Rolling Stones) with Quicksilver Messenger service. Dale has played with many artists with #1 Records, Doobie Brothers, Bill Champlin, Rita Coolidge, as well as greatly respected but less known groups and artists like Steve Marriott ( Humble Pie), Zigaboo Modeliste( Meters), Coco Montoya, Mike Schermer, Chris Cain, Jerry Miller( Moby Grape), Drew Zingg ( Steely Dan, Boz Scaggs) and currently leads Beatles tribute The White Album Ensemble, Stones band The Beggar King, Clapton band band Im So Glad, writes songs and has a gold record for songs written for Doobie Bros.

Judy Stakee Songwriting

Judy Stakee is a veteran music publisher, artist mentor, author and speaker. She was Sr. VP of Creative at Warner/Chappell Music from 1989-2009, where she signed and developed many of today’s most acclaimed artists and songwriters: Sheryl Crow, Katy Perry, Michelle Branch, Joy Williams, Jewel, Gavin DeGraw, Julian Bunetta, John Shanks. She currently runs The Judy Stakee Company – an artist development company based in Los Angeles. Judy even gives retreats in our wonderful Santa Cruz Mountains.

Ari’s Take

Confused about the industry? Want honest advice on how to make this world of streaming, production, and touring work for you. Ari Herstand will give you an honest look at how to get the industry to work for you.